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The carrotmob is the reverse of the boycott. A short yet fascinating article in the most recent issue of Time explains how it was invented by Brent Schulkin to "reward businesses with mass purchases if they promise to use some of the money to become greener" (8 June 2009, p. 54).
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To read the rest of this blog-post, click here.
The carrotmob is the reverse of the boycott. A short yet fascinating article in the most recent issue of Time explains how it was invented by Brent Schulkin to "reward businesses with mass purchases if they promise to use some of the money to become greener" (8 June 2009, p. 54).
...
To read the rest of this blog-post, click here.
